Imagine we're back in the early 2000s. "Punch-buggy-no-punch back" is the phrase of the year, and Mr.Brightside is number one on the radio. While most kids were busy feeding their Tamagotchis, I was busy visiting bathrooms. My mission? To write a book that detailed and ranked every public bathroom in the city.
It started out with the obvious stuff; cleanliness, wait times etc. but as my journey continued I began to become fascinated with the minutiae of what made a bathroom nice. Were there hooks on the stall doors? Where were they positioned? How was the water pressure? Was it splashed on the counter tops? Was the soap foaming or liquid?
Eventually I started to think about how other people experienced these same restrooms. Sure, I could access everything just fine, but what about my friend, Reina, who used a walker?
I worked on the book for years. At face value this was a border-line obsessive, mostly useless project. At the heart of it however, I was questioning how to turn an uneventful, and occasionally unpleasant experience into something special. In other words, I was practicing design thinking. As I grew up this mindset stuck with me.
Whether its creating meal plans for my friends or implementing mental health training across a multinational company, I've always jumped at the opportunity to learn about other people's stories and needs, and to use this information to make their lives better.
Today I'm doing just that as a UX Designer. I believe in combining the nitty gritty details with big picture creativity, obsessing over what motivates and frustrates people, and of course turning the mundane things in life into something special.
Currently residing in: Toronto, ON
VALID WORK PERMITS IN: Canada, The EU
EDUCATION: BComm in Finance, Diploma in UX Design
CURRENTLY WORKING AT: BrainStation as a UX Design TA
PASSIONATE ABOUT: Theatre, true crime, bourbon collecting, dog petting, reality TV
NEW SKILL I'M LEARNING: Voice acting! I do a great insurance commercial read...
STALK MY LINKEDIN: HERE
VIEW MY RESUME: HERE
"You would be truly lucky to have a designer as hardworking, conscientious, and eager to continue to learn and grow as Madeleine Sedgewick. She is truly one of the most capable and talented designers and teammates I have had in my decade of working in the UX Design industry."
-Jenna Tanenbaum, Team Lead & Lead Educator, UX Design at BrainStation
"Madeleine was an outstanding addition to our team. She was well versed in data analysis and problem solving and showcased a profound ability to take complicated pieces of information/datasets and distil into digestible pieces of insights for all audiences. She was a strong communicator, both in person and on paper, with a friendly presence that was welcoming and knowledgeable. Her approach to collaboration was evident on a daily basis and she took great pride in sharing insights and knowledge across teams and various levels of management."
-Tricia Connolly, Portfolio Manager at CPP Investments
I enjoy listening too. Feel free to get in touch!